Rebel has become the leading retailer of sporting and leisure goods in Australia with an extensive network of over 90 stores.

Long before most retailers were focusing on customer experience, Rebel’s Executive team believed in the importance of customer centricity and launched a customer feedback program.

The visionary leadership of the Executive team was fundamental in the success. Find out how Rebel, the Super Retail Group and Resonate have been working together to drive customer experience throughout their organisation.