Sam Walton had a vision for retail, and to this day Walmart is still focused on that vision – to ensure a great customer experience.

“There is only one boss – the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else” – Sam Walton

Walmart understands the importance of delivering a great customer experience and developing a one-on-one relationship with its customers. This focus and drive makes a difference in the lives of their customers, members and employees.

Operating in a highly competitive market, Walmart set out to integrate the voice of the customer into their everyday operations by making customer experience a part of every store managers operating rhythm.