NEW CEO BRINGS A WEALTH OF KNOWLEDGE AND PROMISES TO CONTINUE MAKING MAGIC
SYDNEY, AUS, August 10, 2016 – Resonate today announced the appointment of Mita Bedi as Chief Executive Officer (CEO).
Bedi steps into the CEO role with extensive experience, having played an instrumental role in driving business growth and creating new opportunities for Resonate. A wide set of skills and experience in strategic planning, consulting and product development provide her with a solid skillset to deliver on the ambitious growth plans for the future. Bedi brings a wealth of knowledge having worked with a number of large brands including ING Direct, Royal Bank of Scotland, and IBM.
“Mita comes with a breadth of experience and has played a key role in the growth across all aspects of our business over the past three years including product management, strategy, delivery, sales and marketing.” said Jeff Carruthers, Executive Chairman and former CEO of Resonate. “We are at an exciting phase of our journey and we are excited to have Mita drive the business to the next level and provide greater value to our clients.”
Customer experience is a growing area in Australia and Resonate is growing with it. Established in 2001, Resonate is an agile and fast paced business, focused on helping large enterprise place their customers at the centre of everything. The company develops and delivers highly strategic customer experience management solutions that capture and analyse the voice of the customer and then turn that into actionable insights.
“The competitive landscape is very healthy. It’s a good time to grow the market and educate customers about the customer experience capability,” said Bedi. “At Resonate we have a highly talented team and I am excited at the (im)possibilities, honoured to lead this bunch of wizards and looking forward to making magic!”
Chief Technology Officer Joris Dries said, “Mita dreams it, executes it and is here to make Magic. There’s a rocket ship on the platform, and I for one, am on board.”
Resonate is the leading Australian SaaS Customer Experience Management (CEM) provider. Resonate’s methodology combines technology and expert advice to tailor voice of customer programs for enterprises to drive customer advocacy. The Resonate Pulse platform is designed to capture comments, measure Net Promoter Score and close the loop on customer feedback through various channels. Whilst delivering valuable real time actionable insights from the frontline to the C-Suite. Based in Sydney, Resonate is trusted by a number of the world’s leading brands. Learn more at resonatesolutions.com.au.
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