Business-to-Business (B2B) NPS® Programs

Understanding the customer experience and journey in order to gauge advocacy is important for business-to-business (B2B) organisations as well.

Customer feedback from B2B clients provide high quality insight that drives the business forward.

A leading provider of B2B NPS® Programs

Our B2B NPS Programs are based on the NPS philosophy, however we acknowledge the critical differences in approach for B2B, for example:

Different feedback collection methods are needed for different levels of feedback

A census rather than sampling approach

Greater reliance on qualitative data (comments!)