In Katey’s Shoes

Katey is a CX analyst at a finance corporation

She needs to discover insights quickly so that they can keep up with current and future CX trends

Her main focus is to help Hannah and her team by analysing data, finding trends and offering actionable insights.

 

Road blocks she faces…

Capability to analyse data in different ways

Not having access to real time data making insights irrelevant

Ability to visualise data in a meaningful way and to share this so others understand

Too much manual data work which leaves little time to analyse the data to find the insight

 

Resonate: Moving the roadblock so that she can:

Cross analyse large data sets efficiently and track metrics of customer interactions across all business units

Have access to deep and rich visual analytics environments to discover trends quickly and share with her team

Easily integrate CX data with other tools they use to compare and correlate with relevant business data

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