Resonance (Discovery) Surveys
Co-create, Quantify and Prioritise market ideas.
Staying relevant to customers is a key challenge in today’s fast moving market.
As Marketers, we think we know, but sometimes we don’t…
Focus groups are slow, expensive and cannot be done at scale. Co-creation on the other hand enables you to gain input from your target market (existing or potential), in order to:
- Generate new ideas
- Test existing ideas
- Prioritise them!
Providing you with evidence of what your customers want in order to continually innovate and advance your products, services or processes.
How does it work?
1
Ask an open ended question. Participants contribute ideas – in their own words
2
Participants ideas are mixed with brand seeded ideas to further frame the question.
3
Participants select (vote) statements provided by others.
New ideas are moderated, grouped and represented on subsequent participants according to the Resonance algorithm.
4
All selected & added statements are then ranked by importance.
Top ranked ideas are highest impact drivers.
5
Discover who is talking, what they want and how much they want it.
