I thought I remembered reading about Era 5, Social Commerce, somewhere before, so I searched my presentation archives (it seems I have been talking about internet marketing for a long time, where did my youth go) and found this reference from 1997. Twelve years ago.

The American gangster Willie Sutton when asked why he robbed banks answered; "Because that's where the money is."http://www.fbi.gov/libref/historic/famcases/sutton/sutton.htm" target