With the fundamental and relentless changes occurring in the marketing landscape, it is interesting to see how this plays out in "agency land". You may have seen some of the video portrayals - both insightful and amusing:
leave a comment (0 comments)A glimpse of the social organisation
30th November 2009
"The future is already here. It's just not evenly distributed." (William Gibson)
And so it is with organisations and brands as they experiment with social media how best to operate in the (increasingly) connected era.
Grounding your brand conversation: online community hubs
3rd November 2009
With the explosion in and variations of social media participation (eg Twitter, Facebook, YouTube) you can forgive marketers for occasionally feeling just a little bewildered. It can seem like drinking from a firehose! Yet getting involved yourself (open a Twitter account, start a blog, start a group on Facebook or LinkedIn) is critical for any marketer just to understand this new medium... And that is only half the challenge, what about your day-gig? What is the brand going to get out of this?
12 Principles for changing behaviour - social marketing & social media marketing
15th August 2009
Smoking area ceiling mural
Get them talking!
3rd April 2008
As we help our clients participate with their customer communities, we rely on our experience, the experience of colleagues in the US (who have been at it longer than the Aussies), some hard numbers coming from the marketing research organisations and sometimes trial and error.
All the while keeping an eye on the literature in order to capitalise on what the collective industry and academic communities can teach us.
31st August, 2010
jeffcarruthers: Check out this SlideShare presentation : Net Promoter and Social Media - A Strategy f... http://slidesha.re/cIrQis
31st August, 2010
jeffcarruthers: Fire Your Marketing Manager & Hire A Community Manager. http://bit.ly/al3dyu
26th August, 2010
jeffcarruthers: RT @simpliflying Learning from the best airlines on social media: SimpliFlying launches six airlin.. http://bit.ly/9Fcjhe
23rd August, 2010
jeffcarruthers: Looking for an experienced Business Analyst with passion for customer engagement - see our job ad: http://tinyurl.com/28t4erz
6th August, 2010
ResonateAU: Lessons Google Can Learn From Wave’s Failure: http://bit.ly/bhaOdH #googlewave
27th July, 2010
ResonateAU: Just published blog post on co-creation by new Resonate team member Darren Sharp: http://bit.ly/b5XJXf #socialmedia #crm #innovation
27th July, 2010
timwtyler: RT @jacki_johnson: 598 home fires in NSW this winter, 5 fatalities; strong reminder for us to be aware of fire hazards in our homes
27th July, 2010
timwtyler: @KerrieAnne Zelus was a teacher who change students by opening minds. Bogan in, geek out in my case. Wonder where he is?
26th July, 2010
timwtyler: @KerrieAnne I agree strongly - helped a client crowdsource start up - they won this year's Innovation award http://bit.ly/aVSgTH proper way
25th July, 2010
timwtyler: @KerrieAnne 'not with a bang but a whimper' sounds like a citizen committee on climate change doesn't it?
25th July, 2010
timwtyler: RT @short_fuse1: WOOHOO - just got our first job through Facebook. Social Media is working for us!
24th July, 2010
timwtyler: RT @SteelyGreen: Tony Hayward's 3 Big Mistake Every CEO Can Learn From: Failed to answer essential questions http://bit.ly/b6Cge2
24th July, 2010
timwtyler: Hartcher in SMH voices disappointment w/ @juliagillard after benching the ETS: "what, exactly, does Labor stand for?" (via @mediahunter)
23rd July, 2010
jeffcarruthers: Check out this SlideShare presentation : Like Minds 2010 Social Media Operationalizat... http://slidesha.re/bfBz04
23rd July, 2010
timwtyler: RT @UBank: UBank announced as Winner of the 2010 Australian Business Awards for Product Excellence & Innovation http://bit.ly/cszkJv
23rd July, 2010
timwtyler: RT @jacki_johnson: Team here at The Buzz Insurance very excited; we have won the 2010 Australian Business Awards for Innovation.
23rd July, 2010
timwtyler: RT @CarlsonLoyalty: Nectar launches a points-for-search toolbar with Yahoo!. Shows where to earn Nectar points online http://ht.ly/2fk2D
22nd July, 2010
timwtyler: RT @servantofchaos: Nice find Ross! RT @rossdawson: 1981 TV news clip on the online news and the future of newspapers http://bit.ly/bljxgK
22nd July, 2010
timwtyler: @kcarruthers Tilbury, upstairs, at the Loo - if you ask they will set an area aside for you...
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : Six Digital Trends To Watch by Steve Rubel a... http://slidesha.re/a2Dxa5
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : What the F**k is Social Media NOW? http://slidesha.re/9coYwu
20th July, 2010
timwtyler: RT @DonPeppers: Last month Amazon sold almost twice as many e-books for Kindle as it sold hard-copy books! http://bit.ly/9Rf3gH some mine!
19th July, 2010
timwtyler: RT @cannboys: I'm looking forward to the election as much as the world cup - Vuvuzelas swamping commentary may be good in this case?
19th July, 2010
timwtyler: RT @UBank: Please help us learn more; social media & online banking needs take this short survey (5 mins) http://bit.ly/ubankask Thanks!
18th July, 2010
timwtyler: RT @KerrieAnne: IBM Web Team Measures Impact of an Editor on Content http://bit.ly/9CE8PL Skills & talent do matter!
