Forrester have published a pretty good taxonomy, based on the business objectives you have, for branded online communities. Communities can be set up for you to;
One of the most fascinating aspects of social media and branded online communities in particular - is the intersection (collision?!) between the spontaneous expression of people (consumers, customers, members etc) online and the driving need for corporations (brands, companies, associations etc) to distill structured meaning&insight that they can act on. Yes, the real world played at fast pace...
After computerising every customer touchpoint that we can lay our hands on over recent decades - a return to treating customers individually in online communities doesn't always sit well.
"Surely this can't be an efficient use of resources; where's the economy of scale in answering an individual blog comment ...?!"
Well, fear not - there is light at the end of the tunnel and some great case studies emerging now that demonstrate the efficiencies and scale that can be delivered through online communities.
10th March, 2010
timwtyler: I recommend we all meet up in next week or so to talk social metrics @jeffcarruthers @mentalmarketer
9th March, 2010
timwtyler: @mentalmarketer More about supporting my home town than a raving bball fan.
9th March, 2010
timwtyler: @timwtyler - so thrilling RT @illawarramerc: Final score: Hawks: 75. Wildcats 63. (via @KerrieAnne) wonderful result!
9th March, 2010
timwtyler: RT @KKeneally: huge home crowd win for Wollongong Hawks 75-63. Get ready to don our jersey Premier Barnett! (via @wollongonghawks)
9th March, 2010
emmakatetyler: RT @miafreedman Mimco photoshop disaster http://tweetphoto.com/13735551 Eek where did her tummy go?!
7th March, 2010
timwtyler: RT @Mrgareth: Rolling Stone says there's a 12-track album of unheard Hendrix songs out soon. Boomer heaven!
6th March, 2010
timwtyler: RT @b2damusic: http://tweetphoto.com/13380853 you have got to ask the question!!!
5th March, 2010
timwtyler: RT @KKeneally: made a wager with the WA Premier to back the #wollongonghawks for the NBL title - or ill be wearing a Wildcats’ jersey
5th March, 2010
timwtyler: Convergence of customer experience and manufacturing planning? New post. http://bit.ly/bu5ouz
4th March, 2010
timwtyler: Chuffed my blog has blown the 2,000 hit mark. Ann Frank post still most popular: http://mrgareth.posterous.com/ (via @Mrgareth)
3rd March, 2010
timwtyler: RT @thebuzzexchange: Transform Your Marketing Mix For Innovation, Product & BD. Join @jacki_johnson at #adtech http://bit.ly/adtech2010
3rd March, 2010
timwtyler: @KerrieAnne thanks Kerrie, a well written and thought provoking piece - and not just because I agree http://ow.ly/1d7Fx @jacki_johnson
3rd March, 2010
jeffcarruthers: Check out this SlideShare presentation : Developing A Social Strategy Webinar http://slidesha.re/a542Fw
2nd March, 2010
timwtyler: RT @CarlsonLoyalty: Liking the wildbean key tag/coffee tag - easy for the customer, collecting behaviour info http://ow.ly/1cZb6
2nd March, 2010
timwtyler: @mentalmarketer yes please! Des and I agreed he should buy us dinner ; ) I am back late this week, will contact you.
28th February, 2010
timwtyler: @jacki_johnson Thank you, I am flattered! Helps to be working with a great team.
27th February, 2010
timwtyler: RT @KerrieAnne: Woooo! @wollongonghawks won!! Congratulations boys. :D - truly ?woohoo for AHM Hawks
26th February, 2010
timwtyler: RT @IdeasCulture: :-( to hear of the passing of Ron Tacchi, the Speaking industries true, generous gentleman. Sad news http://bit.ly/9I6vVV
26th February, 2010
timwtyler: RT @Mrgareth: Despite it all, I'm pleased to see Garrett still has "Environment" in his title...he would seem wrong (rather than wong)
26th February, 2010
timwtyler: Revisit a great lesson for relationship marketing; Mismanagement of Customer Loyalty post http://bit.ly/aGNgtx
26th February, 2010
emmakatetyler: RT @dj_shaily RT @abcnews: Update: Garrett demoted over insulation bungle http://bit.ly/cnHKEJ
26th February, 2010
emmakatetyler: RT @mashable HUGE: Facebook Secures Patent for News Feed - http://bit.ly/cmn89j
26th February, 2010
emmakatetyler: Byron Bay tomorrow! Weather forecast is not looking good, more time at Beach Rd perhaps?
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