With the fundamental and relentless changes occurring in the marketing landscape, it is interesting to see how this plays out in "agency land". You may have seen some of the video portrayals - both insightful and amusing:
leave a comment (0 comments)Follow the customer, follow the text...
3rd March 2010
At the risk of repeating myself, consider the following statements:
- Never before have brands had so much data about their customers or capabilities to analyse this data
- Never before have we had customers so willing to interact with brands and each other online (social media, user generated content)
- Yet, we are the least connected that we will ever be...
Lowering the bar on mass (social) media?
7th February 2010
"Reach over 350 million active users on Facebook. Learn how to connect your business with real customers through Facebook Ads" - so goes the Facebook online pitch.
From a marketing viewpoint, when you look at the large public social sites such as Facebook, Youtube, Twitter - are you just looking at traditional mass media advertising applied to a new channel?
Loyalty Programs: the importance of redemption
1st February 2010
Not too long ago one of the people I follow on twitter posed the rhetorical question; ‘when is the last time your loyalty programs showed it was loyal to you? ‘ Mmmm go me thinking.
The real challenge in listening to your customers
19th January 2010
The great challenge for contemporary marketing is summed up very nicely in Rethinking Marketing (Harvard Business Review, Jan 2010):
'Never before have companies had such powerful technologies for interacting directly with customers, collecting and mining information about them and tailoring their offerings accordingly.
And never before have customers expected to interact so deeply with companies, and each other, to shape the products and services they use.'
Anticipating the rise of consumer power
12th January 2010
Well, I guess it was just a matter of time... ever more sophisticated consumers looking to exercise their economic muscle and progressive companies providing them with the platform to do so.
We have talked about the rise in consumer power before; what is new are the brands that have not just seen the writing on the wall but turned this into a positive.
A glimpse of the social organisation
30th November 2009
"The future is already here. It's just not evenly distributed." (William Gibson)
And so it is with organisations and brands as they experiment with social media how best to operate in the (increasingly) connected era.
Consumer power and restless natives
12th November 2009
The emergence of a networked information economy (Yochai Benkler) has always had an interesting implication for consumer activism. It is one thing to share a scrap of information, some random thoughts, and holiday snaps with family and friends online. It is quite another to become conscious of your own power as a consumer - and the consequences of acting in concert with others.
The Seven Deadly Sins
1st March 2009
West Australian Harley Owners Group
I have just finished reading a great article by Fournier and Lee - the first of these authors was 'Vice President, Enthusiast Services' at Harley Davidson. Her advocates routinely tattoo the brand on their bodies!
Get them talking!
3rd April 2008
As we help our clients participate with their customer communities, we rely on our experience, the experience of colleagues in the US (who have been at it longer than the Aussies), some hard numbers coming from the marketing research organisations and sometimes trial and error.
All the while keeping an eye on the literature in order to capitalise on what the collective industry and academic communities can teach us.
31st August, 2010
jeffcarruthers: Check out this SlideShare presentation : Net Promoter and Social Media - A Strategy f... http://slidesha.re/cIrQis
31st August, 2010
jeffcarruthers: Fire Your Marketing Manager & Hire A Community Manager. http://bit.ly/al3dyu
26th August, 2010
jeffcarruthers: RT @simpliflying Learning from the best airlines on social media: SimpliFlying launches six airlin.. http://bit.ly/9Fcjhe
23rd August, 2010
jeffcarruthers: Looking for an experienced Business Analyst with passion for customer engagement - see our job ad: http://tinyurl.com/28t4erz
6th August, 2010
ResonateAU: Lessons Google Can Learn From Wave’s Failure: http://bit.ly/bhaOdH #googlewave
27th July, 2010
ResonateAU: Just published blog post on co-creation by new Resonate team member Darren Sharp: http://bit.ly/b5XJXf #socialmedia #crm #innovation
27th July, 2010
timwtyler: RT @jacki_johnson: 598 home fires in NSW this winter, 5 fatalities; strong reminder for us to be aware of fire hazards in our homes
27th July, 2010
timwtyler: @KerrieAnne Zelus was a teacher who change students by opening minds. Bogan in, geek out in my case. Wonder where he is?
26th July, 2010
timwtyler: @KerrieAnne I agree strongly - helped a client crowdsource start up - they won this year's Innovation award http://bit.ly/aVSgTH proper way
25th July, 2010
timwtyler: @KerrieAnne 'not with a bang but a whimper' sounds like a citizen committee on climate change doesn't it?
25th July, 2010
timwtyler: RT @short_fuse1: WOOHOO - just got our first job through Facebook. Social Media is working for us!
24th July, 2010
timwtyler: RT @SteelyGreen: Tony Hayward's 3 Big Mistake Every CEO Can Learn From: Failed to answer essential questions http://bit.ly/b6Cge2
24th July, 2010
timwtyler: Hartcher in SMH voices disappointment w/ @juliagillard after benching the ETS: "what, exactly, does Labor stand for?" (via @mediahunter)
23rd July, 2010
jeffcarruthers: Check out this SlideShare presentation : Like Minds 2010 Social Media Operationalizat... http://slidesha.re/bfBz04
23rd July, 2010
timwtyler: RT @UBank: UBank announced as Winner of the 2010 Australian Business Awards for Product Excellence & Innovation http://bit.ly/cszkJv
23rd July, 2010
timwtyler: RT @jacki_johnson: Team here at The Buzz Insurance very excited; we have won the 2010 Australian Business Awards for Innovation.
23rd July, 2010
timwtyler: RT @CarlsonLoyalty: Nectar launches a points-for-search toolbar with Yahoo!. Shows where to earn Nectar points online http://ht.ly/2fk2D
22nd July, 2010
timwtyler: RT @servantofchaos: Nice find Ross! RT @rossdawson: 1981 TV news clip on the online news and the future of newspapers http://bit.ly/bljxgK
22nd July, 2010
timwtyler: @kcarruthers Tilbury, upstairs, at the Loo - if you ask they will set an area aside for you...
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : Six Digital Trends To Watch by Steve Rubel a... http://slidesha.re/a2Dxa5
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : What the F**k is Social Media NOW? http://slidesha.re/9coYwu
20th July, 2010
timwtyler: RT @DonPeppers: Last month Amazon sold almost twice as many e-books for Kindle as it sold hard-copy books! http://bit.ly/9Rf3gH some mine!
19th July, 2010
timwtyler: RT @cannboys: I'm looking forward to the election as much as the world cup - Vuvuzelas swamping commentary may be good in this case?
19th July, 2010
timwtyler: RT @UBank: Please help us learn more; social media & online banking needs take this short survey (5 mins) http://bit.ly/ubankask Thanks!
18th July, 2010
timwtyler: RT @KerrieAnne: IBM Web Team Measures Impact of an Editor on Content http://bit.ly/9CE8PL Skills & talent do matter!
