Is there a connection between NPS and SERVQUAL?

It looks like we may be involved in a 'bottom-up' NPS project shortly and this has set me to refreshing my working knowledge of Net Promoter Scores, customer satisfaction measurement and Customer Experience Management (CEM).

'Bottom-up NPS'?

On-line Service Quality

The pioneering authors of SERVQUAL have turned their attention to online shopping service quality and the result is a measurement instrument that we think has 'legs'; E-S-QUAL

NPS, CEM and Brand

Ten Service Lessons for Building a Brand

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