I love it when the lessons learned in the trenches are supported by the rigour of the professional researchers! Conducting research for the real world is the charter of the Marketing Science Institute; "Founded in 1961, the Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI currently brings together executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide."
"The level of engagement with our online Burger Club has surprised us. Members and, in particular, our advocates have proved to be a source of consumer insight that we hope to develop further."
Jim Wilson,
National Marketing Director
Hungry Jacks Australia
"Resonate provided us with a website and online community that positioned us as being open and transparent with our customers. And that is exactly what we are."
Mark Holcombe,
Chairman,
Newmarket Livestock
"Resonate has provided us with strategic thought, execution methodology, and the necessary skills for us to launch our online community."
Richard Umbers,
General Manager - Customer Engagement,
Woolworths Limited
"Resonate's Online Advisory Panel gave us new insights about Melbourne FC members... and an evidence-based approach to marketing."
Jennifer Watt,
General Manager,
Marketing & Communications,
Melbourne Football Club
Charming or Tedious?