The software industry and its acolytes have always fascinated me - even moreso as some of its fundamental tenets are challenged. So it was with great interest that I read Gartner's take on so-called "social software". And to be truthful, I was pleasantly surprised with the clarity of their analysis. Afterall, this is an emerging market dominated by the behaviour of that most unpredictable stakeholder - you & I - in our various social guises of customer, employee etc....