Here we are in the run-up to Christmas and the New Year, so I thought I would jot down the things that I found amusing, noteworthy or just plain strange about the business we are in for the past year. A personal list and personal opinions...
 

Would like to share Andy Sernovitz's WOM Marketing Manifesto with you. It comes from his new book 'Word of Mouth Marketing'. Andy was the first President of WOMMA and his book is still a must read (this is the revised second edition, adding B2B discussions). His blog is also worth following in my humble opinion.

The manifesto:

1. Happy customers are your best advertising. Make people happy.

Mario Sundar recently posted on "The 7 Habits of Really Effective Bloggers", and this got me thinking about Habit 4 - when served lemons, make lemonade. Or Social Media Jujitsu as the Groundswell authors put it.