A hat-tip to James Breeze at Objective Digital for recommending the book "Designing for the Social Web" by Joshua Porter.

This book describes a simple prioritization scheme for designing social web applications called the AOF Method. AOF stands for Activities, Objects and Features and the method is made up of three steps:

1.

Have you checked the traffic to your corporate website of late? And if you have an online customer community or even an industry forum frequented by your customers - have you checked out the traffic to those sites? It is pretty clear that customers have a strong message for traditional corporate websites...