Social Networking | Resonate Solutions

Community health: the strength of weak ties

by Jeff Carruthers

24th June 2010

For those of us involved in building healthy online communities, or indeed anyone just curious of where the social web will go, the emerging science of social networks is fascinating. Tim touched on an aspect of this his last post and as practitioners we are all learning - both from academia (see Duncan Watts Six Degrees - the Science of Connected Age) and from real lessons on the ground.

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tags: crowd sourcing, Crowd Sourcing, Online Communities, Social Networking, weak ties,

Making Money from Social Networks

by Tim Tyler

31st July 2009

As we help; design, commission, analyse and manage online communities for a living, we are constantly on the look out for ways to convert the raw customer energy of a network into a more convertible currency - hopefully with pictures of famous Australians on the notes.

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tags: Brand Communities, Customer Engagement, Online Communities, Online Communities, Social Media, Social Media, Social Networking,

Stirred not shaken - Your social network says something about your style

by Tim Tyler

15th July 2009

In the last month we have been chin-deep, managing&moderating a mixture of client; blogs, idea exchanges, ratings and twitter channels.

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tags: Conversational Marketing, Customer Engagement, Online Communities, Online Communities, Social Media, Social Media, Social Networking, twitter,

Social Media: What's in a name?

by Jeff Carruthers

19th December 2008

What's in a name? Well, a lot it seems, if you are setting the scene for an ongoing discussion.

Take this blog site for example... we are talking with marketers, customer activists (eg other bloggers!) and indeed anyone interested in how brands can engage with customers and prospects online to achieve their marketing objectives. And... in a manner that represents a genuine exchange of value!

Bit wordy isn't it! A label would be handy...

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tags: Conversational Marketing, CRM, Customer Engagement, Customer Experience Management, Online Communities, social influence marketing, Social Media, Social Media, Social Networking,

Connecting the Dots on Social Media

by Jeff Carruthers

24th April 2008

For me, the jury is still out on where social media trends will settle - refer to our post; Working with the Social Media Juggernaut - but the numbers tend to show that we have a new channel here for the long haul...

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tags: Customer Engagement, digital marketing, Social Media, Social Networking,

Working with the Social Media Juggernaut...

by Jeff Carruthers

10th March 2008

Are CRM Vendors keeping up with Conversational Marketing?

by patrick

14th February 2008

At a time when there is significant rationalisation of the CRM Application Vendor market - and well established brand names are fading or disappearing altogether, are CRM vendors keeping up with the developing trends in social networking and conversational marketing? Are these vendors catching the wave or facing the wall?

"Talk to Me! Remember Me!"

by Jeff Carruthers

13th February 2008

Conversational Marketing as CRM Navigation

CRM - It was such a sensible idea at the time!

The one customer view, a corporate memory for the customer, the left hand knowing what the right is doing, treating different customers differently, measuring the return on marketing investment...

The results have frankly, been well...... underwhelming.

The irony is, of course, that the "C" part of "CRM" has too often just gone missing in action...

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