"Reach over 350 million active users on Facebook. Learn how to connect your business with real customers through Facebook Ads" - so goes the Facebook online pitch.
From a marketing viewpoint, when you look at the large public social sites such as Facebook, Youtube, Twitter - are you just looking at traditional mass media advertising applied to a new channel?
The great challenge for contemporary marketing is summed up very nicely in Rethinking Marketing (Harvard Business Review, Jan 2010):
'Never before have companies had such powerful technologies for interacting directly with customers, collecting and mining information about them and tailoring their offerings accordingly.
And never before have customers expected to interact so deeply with companies, and each other, to shape the products and services they use.'
"The future is already here. It's just not evenly distributed." (William Gibson)
And so it is with organisations and brands as they experiment with social media how best to operate in the (increasingly) connected era.
With the explosion in and variations of social media participation (eg Twitter, Facebook, YouTube) you can forgive marketers for occasionally feeling just a little bewildered. It can seem like drinking from a firehose! Yet getting involved yourself (open a Twitter account, start a blog, start a group on Facebook or LinkedIn) is critical for any marketer just to understand this new medium... And that is only half the challenge, what about your day-gig? What is the brand going to get out of this?
The good news in relationship marketing is that the changes our measurement efforts cause in our customers... are generally positive.
ROFL: micro-blogging on micro-blogging?
Forrester have published a pretty good taxonomy, based on the business objectives you have, for branded online communities. Communities can be set up for you to;
"The market for something to believe in is unlimited..." (Hugh McLeod)
And guess what, that new fangled thing - the internet and its social media offspring - just lowered the threshold on entry to that market!
Smoking area ceiling mural
10th March, 2010
timwtyler: I recommend we all meet up in next week or so to talk social metrics @jeffcarruthers @mentalmarketer
9th March, 2010
timwtyler: @mentalmarketer More about supporting my home town than a raving bball fan.
9th March, 2010
timwtyler: @timwtyler - so thrilling RT @illawarramerc: Final score: Hawks: 75. Wildcats 63. (via @KerrieAnne) wonderful result!
9th March, 2010
timwtyler: RT @KKeneally: huge home crowd win for Wollongong Hawks 75-63. Get ready to don our jersey Premier Barnett! (via @wollongonghawks)
9th March, 2010
emmakatetyler: RT @miafreedman Mimco photoshop disaster http://tweetphoto.com/13735551 Eek where did her tummy go?!
7th March, 2010
timwtyler: RT @Mrgareth: Rolling Stone says there's a 12-track album of unheard Hendrix songs out soon. Boomer heaven!
6th March, 2010
timwtyler: RT @b2damusic: http://tweetphoto.com/13380853 you have got to ask the question!!!
5th March, 2010
timwtyler: RT @KKeneally: made a wager with the WA Premier to back the #wollongonghawks for the NBL title - or ill be wearing a Wildcats’ jersey
5th March, 2010
timwtyler: Convergence of customer experience and manufacturing planning? New post. http://bit.ly/bu5ouz
4th March, 2010
timwtyler: Chuffed my blog has blown the 2,000 hit mark. Ann Frank post still most popular: http://mrgareth.posterous.com/ (via @Mrgareth)
3rd March, 2010
timwtyler: RT @thebuzzexchange: Transform Your Marketing Mix For Innovation, Product & BD. Join @jacki_johnson at #adtech http://bit.ly/adtech2010
3rd March, 2010
timwtyler: @KerrieAnne thanks Kerrie, a well written and thought provoking piece - and not just because I agree http://ow.ly/1d7Fx @jacki_johnson
3rd March, 2010
jeffcarruthers: Check out this SlideShare presentation : Developing A Social Strategy Webinar http://slidesha.re/a542Fw
2nd March, 2010
timwtyler: RT @CarlsonLoyalty: Liking the wildbean key tag/coffee tag - easy for the customer, collecting behaviour info http://ow.ly/1cZb6
2nd March, 2010
timwtyler: @mentalmarketer yes please! Des and I agreed he should buy us dinner ; ) I am back late this week, will contact you.
28th February, 2010
timwtyler: @jacki_johnson Thank you, I am flattered! Helps to be working with a great team.
27th February, 2010
timwtyler: RT @KerrieAnne: Woooo! @wollongonghawks won!! Congratulations boys. :D - truly ?woohoo for AHM Hawks
26th February, 2010
timwtyler: RT @IdeasCulture: :-( to hear of the passing of Ron Tacchi, the Speaking industries true, generous gentleman. Sad news http://bit.ly/9I6vVV
26th February, 2010
timwtyler: RT @Mrgareth: Despite it all, I'm pleased to see Garrett still has "Environment" in his title...he would seem wrong (rather than wong)
26th February, 2010
timwtyler: Revisit a great lesson for relationship marketing; Mismanagement of Customer Loyalty post http://bit.ly/aGNgtx
26th February, 2010
emmakatetyler: RT @dj_shaily RT @abcnews: Update: Garrett demoted over insulation bungle http://bit.ly/cnHKEJ
26th February, 2010
emmakatetyler: RT @mashable HUGE: Facebook Secures Patent for News Feed - http://bit.ly/cmn89j
26th February, 2010
emmakatetyler: Byron Bay tomorrow! Weather forecast is not looking good, more time at Beach Rd perhaps?
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