I’m a firm believer in “what gets measured, gets better” and so I often suggest to clients that they not only track the quantitative side of their relationship with customers (value, recency), but the qualitative side as well (satisfaction, attitudes, advocacy and ideas).  This could include gathering comments from the multitude of customer touchpoints including call centres, your Facebook page, online community site (or any form of social functionality within your brand

Data visualisation is something we find really exciting here at Resonate; I suppose you could even call it a passion.  And really, who doesn’t love an infographic? So I thought I would share with you some of our favourite data visualisation peeps: