Article #1
Warns about new forms of consumer skepticism and organisation and argues that this 'discontent' is something 'businesses cannot afford to overlook because it has already assumed the proportions of a real threat to producers and distributors of advertised brands.' The article suggests that listening to consumers is one way to solve the problem. Such efforts cannot be faked; 'if it is lacking in a sincere desire to do something for the consumer, that worthy will be quick to see through the disguise.'
Business Week, 1939
Article #2
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