Take this little quiz to see if your organisation is ready for a customer community or conversational marketing;
- There is a process in place to constantly measure customer satisfaction&sentiment. Not just on-line and not the annual customer satisfaction survey. Regular sampling. Y/N
- Management calls a number of customers, happy and unhappy each day or week as part of their regular duties. Y/N
- You have a social media policy for staff that as a starting point assumes they are already participating. Y/N
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