NPS, CEM and the Theory of Constraints

Satmetrix, the Net Promoter Score co-creators with Fred Reichheld and Bain, distinguish between 2 'types' of NPS initiatives; transactional and relationship.

 

Is there a connection between NPS and SERVQUAL?

It looks like we may be involved in a 'bottom-up' NPS project shortly and this has set me to refreshing my working knowledge of Net Promoter Scores, customer satisfaction measurement and Customer Experience Management (CEM).

'Bottom-up NPS'?

Hen's teeth? An Australian company with high Net Promoter Scores...

 

Australian NPS study

Australian NPS study

 

On-line Service Quality

The pioneering authors of SERVQUAL have turned their attention to online shopping service quality and the result is a measurement instrument that we think has 'legs'; E-S-QUAL

NPS, CEM and Brand

Ten Service Lessons for Building a Brand

"The play went marvellously well. The audience was a complete failure"*

 

"The 20th century was about sorting out supply... The 21st is going to be about sorting out demand."

Customers central to your strategy?

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What's your NPS for your CEM using your CRM?

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“Doh”: the product matters!

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