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Social Media and Occupy Wall St

Social media has played a defining role in the continuing Occupy Wall St protests, a movement that kicked off in New York and has now spread to cities across the globe.

Protestors have used a variety of social media tools to coordinate activities, communicate messages of support and raise funds for the ongoing campaign. 

Many innovative uses for new social technologies have emerged including:

These developments reflect a fundamental shift in how people come together, connect and share media, information and other resources.  The case studies described here provide much food for thought for brands and digital marketers given how quickly the technology and media landscape is evolving.

How are you leveraging social technologies to enable your customers to build a movement around your brand, products and services?

Image courtesy of Todd Blaisdell via a Creative Commons (CC BY 2.0)  license.

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Richard Umbers, General Manager – Customer EngagementWoolworths
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Dean Colton, Manager Customer Experience AdvocacyQantas
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Kathryn Adams-Erwin, Customer Experience ManagerOptus
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Andrew Sinclair, Director, Strategic Customer Experience Projects, OPTUSOptus
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Will Soulsby, Customer Insights ManagerWoolworths