Resonate Pulse is an on-line (or SaaS) platform that brings all your data together in one place. However, the uniqueness of Pulse lies in its ability to merge, navigate, analyse, discover, present and act on structured and unstructured data. Business translation: the ability to know what are my customers saying, in what context and distribute that information to the people who can do something about it.
So what would you use Pulse for?
Well, the most obvious use is for Closed-loop Feedback or Voice of the Customer (VOC) programs. The platform has been developed with these types of programs in mind and is already used for these programs with national brands across the Australia/New Zealand marketplace. However, it can also be used to extend the value of your existing social media monitoring and present complex data in visually engaging ways or even as a comprehensive CRM application.
The beauty of pulse is that it is driven not only by traditional transactional data, but also by what your customers are actually saying.
If you are interested in finding out more, contact us.