This TED talk, Listening to Global Voices by Ethan Zuckerman is something of wake-up call. It is very easy for us - especially the digital us - to imagine that a global internet infrastructure means that we are all somehow automatically connected and gaining a broader worldview.
leave a comment (0 comments)'I follow 20,000 people on twitter. Could 20,000 people be wrong?'*
19th June 2010
A popular way of constructing social media / Word of Mouth marketing campaigns is to first seek out and recruit consumers with large social networks. The implicit assumption seems to be that someone with 500 Facebook friends will spread your marketing message more effectively than someone with 100.
This has always caused me a smidgen of discomfort because it is so easy to create links in online social networks like Facebook. But having a link does not mean it commands mutual attention or that it will assist in the contagion of your marketing messages.
The power of change through the web
17th May 2010
Every now and then a story presents itself that warms even the weariest of marketer’s hearts, and proves that individuals can still achieve change with the power of the internet.
Retail Loyalty Marketing - 5 lessons learned at the till
24th April 2010
We have been lucky enough to work with a number of retailers recently and the research and campaign results have given us a start to a growing library of marketing 'rules of thumb' that are proven to get the tills ringing.
A summary is below, but if you are interested in the details behind these learnings, please feel free to ask here, or directly through email, twitter etc...
Learnings
Social media and the new 30 second spot
19th February 2010
As a direct marketer by inclination and a 1to1 marketing consultant increasingly involved with social media, I have a growing sense of unease.
This concern stems from a growing belief that the ‘new’ generation of marketers, those enamoured of social media, are ignoring a key lesson of the last 20 years of relationship marketing… The critical marketing asset for a company is the customer relationship and relationships are rarely anonymous.
The 10 notable incidents for Social Media in 2009 – a personal review
16th December 2009
Here we are in the run-up to Christmas and the New Year, so I thought I would jot down the things that I found amusing, noteworthy or just plain strange about the business we are in for the past year. A personal list and personal opinions...
Want to retain customers? Asking them questions is a good start
26th October 2009
The good news in relationship marketing is that the changes our measurement efforts cause in our customers... are generally positive.
Online Community Managers: Do you have the passion?
22nd September 2009
ReadWriteWeb's Guide to Online Community Management... is an interesting mashup of news, views and resources on the emerging role of Community Manager. Unfortunately not a free (open source) offering but interesting nonetheless.
I figure Community Management is one role worth keeping tabs on - afterall, we are the "least connected we will ever be" - as Don Peppers reminded several of us recently.
Social media strategy: not the Marketing Department alone
13th September 2009
Forrester have published a pretty good taxonomy, based on the business objectives you have, for branded online communities. Communities can be set up for you to;
- Listen to your customers
- Talk to your customers
- Energise your advocates
- Support your customers (or let them support each other)
The Business of Believing
5th September 2009
"The market for something to believe in is unlimited..." (Hugh McLeod)
And guess what, that new fangled thing - the internet and its social media offspring - just lowered the threshold on entry to that market!
31st August, 2010
jeffcarruthers: Check out this SlideShare presentation : Net Promoter and Social Media - A Strategy f... http://slidesha.re/cIrQis
31st August, 2010
jeffcarruthers: Fire Your Marketing Manager & Hire A Community Manager. http://bit.ly/al3dyu
26th August, 2010
jeffcarruthers: RT @simpliflying Learning from the best airlines on social media: SimpliFlying launches six airlin.. http://bit.ly/9Fcjhe
23rd August, 2010
jeffcarruthers: Looking for an experienced Business Analyst with passion for customer engagement - see our job ad: http://tinyurl.com/28t4erz
6th August, 2010
ResonateAU: Lessons Google Can Learn From Wave’s Failure: http://bit.ly/bhaOdH #googlewave
27th July, 2010
ResonateAU: Just published blog post on co-creation by new Resonate team member Darren Sharp: http://bit.ly/b5XJXf #socialmedia #crm #innovation
27th July, 2010
timwtyler: RT @jacki_johnson: 598 home fires in NSW this winter, 5 fatalities; strong reminder for us to be aware of fire hazards in our homes
27th July, 2010
timwtyler: @KerrieAnne Zelus was a teacher who change students by opening minds. Bogan in, geek out in my case. Wonder where he is?
26th July, 2010
timwtyler: @KerrieAnne I agree strongly - helped a client crowdsource start up - they won this year's Innovation award http://bit.ly/aVSgTH proper way
25th July, 2010
timwtyler: @KerrieAnne 'not with a bang but a whimper' sounds like a citizen committee on climate change doesn't it?
25th July, 2010
timwtyler: RT @short_fuse1: WOOHOO - just got our first job through Facebook. Social Media is working for us!
24th July, 2010
timwtyler: RT @SteelyGreen: Tony Hayward's 3 Big Mistake Every CEO Can Learn From: Failed to answer essential questions http://bit.ly/b6Cge2
24th July, 2010
timwtyler: Hartcher in SMH voices disappointment w/ @juliagillard after benching the ETS: "what, exactly, does Labor stand for?" (via @mediahunter)
23rd July, 2010
jeffcarruthers: Check out this SlideShare presentation : Like Minds 2010 Social Media Operationalizat... http://slidesha.re/bfBz04
23rd July, 2010
timwtyler: RT @UBank: UBank announced as Winner of the 2010 Australian Business Awards for Product Excellence & Innovation http://bit.ly/cszkJv
23rd July, 2010
timwtyler: RT @jacki_johnson: Team here at The Buzz Insurance very excited; we have won the 2010 Australian Business Awards for Innovation.
23rd July, 2010
timwtyler: RT @CarlsonLoyalty: Nectar launches a points-for-search toolbar with Yahoo!. Shows where to earn Nectar points online http://ht.ly/2fk2D
22nd July, 2010
timwtyler: RT @servantofchaos: Nice find Ross! RT @rossdawson: 1981 TV news clip on the online news and the future of newspapers http://bit.ly/bljxgK
22nd July, 2010
timwtyler: @kcarruthers Tilbury, upstairs, at the Loo - if you ask they will set an area aside for you...
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : Six Digital Trends To Watch by Steve Rubel a... http://slidesha.re/a2Dxa5
21st July, 2010
jeffcarruthers: Check out this SlideShare presentation : What the F**k is Social Media NOW? http://slidesha.re/9coYwu
20th July, 2010
timwtyler: RT @DonPeppers: Last month Amazon sold almost twice as many e-books for Kindle as it sold hard-copy books! http://bit.ly/9Rf3gH some mine!
19th July, 2010
timwtyler: RT @cannboys: I'm looking forward to the election as much as the world cup - Vuvuzelas swamping commentary may be good in this case?
19th July, 2010
timwtyler: RT @UBank: Please help us learn more; social media & online banking needs take this short survey (5 mins) http://bit.ly/ubankask Thanks!
18th July, 2010
timwtyler: RT @KerrieAnne: IBM Web Team Measures Impact of an Editor on Content http://bit.ly/9CE8PL Skills & talent do matter!
