Following my rumblings about social media skill sets in the last post, I thought it my be a little more useful to our pioneers out there to take a broader enterprise perspective on skill sets for social computing...

A good starting point comes from Jeremiah Owyang (Forrester) in "How To Staff For Social Computing" where he identifies two key roles needed for success:

1. The Social Computing strategist, who'll lead the internal charge and

2. The Community Manager, an external customer advocate

In Australia, the social media/online communities  market (& associated supply of skill&experience) is still in its infancy - despite what you might imagine from reading local social media experts. Not only is the US market significantly larger (try 20x plus) but judging by many US case studies, the US experience with social media must be 1 to 2 years ahead of our fledgling local attempts.

All the more reason to carefully monitor the lessons learned!

In the meantime, Australian sites worth monitoring for social media skills and experience include Digital Ministry and Social Media Jobs.