Ever wondered how to best design and launch a better insurance company? IAG decided to ask their customers what they wanted. And use their feedback to develop a new online insurance company from the ground up. We posted on the launch of their on-line community some time ago; myinsuranceideas. Today the company was launched, welcome The Buzz please. Take a look. An excellent post on the process of getting to The Buzz can be read on the Better Banking Blog. A  quick comment from an online community pioneer and innovation expert (an Aussie in Japan, Terry White) on his blog Socially Ept.   Interest declared: we contributed in a small way by helping run the myinsuranceideas community