Beware Your Brand Tags Are Showing

 
Jeff Carruthers's picture
Jeff Carruthers
27th May 2008

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My link of the week has to go to www.brandtags.net recommended to me by Paul Kennedy over at mjw advertising.

The basic premise behind this site is that a brand exists entirely inside people's heads. Therefore whatever it is they say it is, is what it is. With over 760,000 tags submitted, this is a very interesting version of the "wisdom of crowds" - more like the "crowd speaks - it is what it is!".

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(3)

Comments

Build it and th... (not verified)
2009-06-10 00:03
[...] most of us involved in

[...] most of us involved in social media, the myth is self-evident  – the brand lives more in the minds of customer advocates than in the Agency brand strategy. And a brand community exists to service the people in [...]

Social Media an... (not verified)
2009-08-26 05:59
[...] Let’s assume that “the

[...] Let’s assume that “the brand” lives in the mind of brand consumers and is as much about the customer experience (especially customer service) as it is about agency [...]

The many shades... (not verified)
2009-10-21 05:03
[...] Somewhere along the

[...] Somewhere along the lines, we – as marketers – have really lost the plot. If you are reading this blog, the chances are that you already familiar with the idea that marketing is no longer a one-way (broadcast) street and that the brand is not the centre of the universe. [...]

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