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Resonate blog

Launching a customer experience or CX program can be a big task, but understanding some of the key steps that will help you to get your program up and running can help to alleviate the pressure surrounding the launch of the program. Which is why we have put together these 5 tips to help you succeed in the launch of your customer experience program. Tip #1: Involve decision makers from across the business It is really important to involve...

Most companies now understand the value of being customer centric and are focusing efforts on improving and developing programs designed to deliver an amazing customer experience. All of this is in order to build customer and brand advocacy. However, you can go into a store and have a good experience, but that doesn’t necessarily make you an advocate, and you probably won’t tell people about your shopping experience. How can you drive customer advocacy? Out of the many strategies available,...

Closed Loop Programs are transformation programs with technology playing an enabling role. We have several Net Promoter trained and accredited consultants and have developed practical methodologies (including checklists, templates etc.) for implementing Closed Loop Feedback Programs. Typical Program Overview We work with clients to confirm governance plans, program roll-out preferences and timing. Our solution follows a Listen-Act-Discover-Improve cycle that is adaptable to any business environment. Closed Loop Feedback Listen and Act These steps involve quickly capturing customer feedback and enabling a...

1) Every interaction creates a personal reaction. The first law suggests that a one-size-fits-all approach to CX is not effective and that experiences should be designed around customer segments. The theory is that the exact same experience can be good for one person and bad for another. Coming from a background of data-driven marketing and working with multifaceted customer segmentations, I can see the benefit of this approach. We recommend holding additional customer data (e.g. behavioural, attitudinal and...

If you have been running a NPS® program for years, you should have an excellent understanding about the customer journey overall. You know the pain points that Detractors complain about and the reasons why Promoters are happy. With the right resources behind you, you can then work towards removing the pain points and improving NPS. So what comes next? One way to enhance the sophistication of your NPS program is to start to think like a direct marketer...

  For most organisations, the holy grail of excellent Customer Experience is reliant on a highly engaged work force. This is especially true for those in service sectors. A highly engaged workforce has the secondary benefit of lower running costs because employee turnover is lower and recruitment and training costs are reduced. Higher employee engagement will drive higher customer loyalty, see the below illustration of the Promoter flywheel. [caption id="attachment_21131" align="aligncenter" width="672"] The Promoter flywheel. Engaged employees = loyal...

The Temkin Experience Rating is a three dimensional measure for Customer Experience based on: Functional: How well do experiences meet customers’ needs? Accessible: How easy is it for customers to do what they want to do? Emotional: How do customers feel about the experiences?   The Temkin Experience rating does not ask directly about “likelihood to recommend” but Temkin explain that emotion is the most significant driver of loyalty, especially when it comes to consumers recommending firms to their friends. For...

At the end of 2014, Temkin published research on the NPS ® results for many different industry sectors in the U.S. These results show a high variability in scores across sectors and even within sectors. The best performing sectors were Auto Dealers and Grocery retailers; and the worst performing were TV and Internet Service Providers. The sectors with the most variability were financial services (Banks and Credit Cards). We generally do not advise clients based in Australia to...

The proportion of people accessing the internet via mobile devices surpassed desktop computers in early 2014. This naturally includes people accessing their emails and taking part in web based NPS® surveys on their mobile. This blog post will examine a number of ways that this affects the NPS survey industry: the survey design, the respondent’s behaviour and the data quality. Does the migration from computers to mobile devices affect the survey design? Yes! Firstly you need to ensure...