How does Apple produce advocates like this? Is it Steve Jobs & leadership, clear mission & great culture, amazing product & service? All of the above I'm sure. What is not well known in the Apple story is the role of customer feedback.
 

Joanne Ormandy is a Senior Consultant at Resonate responsible for all the reporting and analytical/statistical projects delivered for clients. Joanne has held various senior analyst and insight positions at Nestle, Coca-Cola and Synovate Aztec.

Sue Cash joined Resonate 4 years ago as Insights Manager to provide analytical support to the Account Managers across all clients.  Sue previously worked for 15 years in Data Planning in the UK and Australia. This background in marketing (as opposed to research) has helped to ensure that her customer insights are relevant and commercially focused.

Matthew Hudson recently joined Resonate as our new Application Support Analyst. Matt brings over 5 years Application Support experience having worked for a Sydney-based software development company in the Health industry. Prior to this he worked in London for advertising major WPP  and spent 3 years with the Commonwealth Bank.

 
There is nothing like mass disruption in an industry to free up thinking around business models. And so it goes with the digital revolution and print media. This revolution seems to have come to our local media players only recently but then again we are not at the world epicentre of this transformation. Notwithstanding the local sackings and hand-wringing there are interesting opportunities for those who grasp the implications.

Brent Maxwell recently joined Resonate as Operations and Delivery Manager after working for a Sydney-based software development company and spending 4 years at Accenture mostly working in Financial Services.

2013 is set to be another amazing year for closed loop feedback, data services and customer experience. The rise of text analytics, anticipatory service and Big Data insights are just some of the top trends to keep an eye on this year. What other 2013 predictions have you come across?

Resonate is delighted to announce that Nina Philosoph has recently been appointed as Group Account Director. Nina was formerly Senior Account Manager at Nielsen working on a number of large FMCG accounts.

For the first time on a mass scale customers are talking back to brands and each other through an explosion of media, channels and devices. One result of which is an exponential increase in the amount of data being produced, 90% of which is unstructured data in the form of product reviews, surveys and social media. 
 

Resonate's Solutions Architect Joris Dries gives us a sneak peak of what's in store for the Pulse platform in 2013 including some exciting new developments that might surprise you.