About Us

We believe that sustained competitive advantage will come to organisations that manage to harness and institutionalise the collective wisdom of their customers (or other stakeholders). In the connected internet era, we believe that openess, built on a solid foundation of strategy and culture, is a winner for organisations.

Such organisations:

  • Gain quick, actionable insight about their customers and marketplaces
  • Identify and amplify the voice of their customer advocates
  • Enable efficient and engaging customer to customer support
  • Generate innovation with their customers (co-creation) 

With a background in customer relationship management (CRM) strategy and systems implementation, our progression to online communities and Net Promoter Score (NPS) programs has been a natural one - from the "inside-out" view of organisation to the  "outside-in" view of a customer. And hopefully, a practical balance between the two!

Our approach to customer engagement is encapsulated by the following:

  • "Community is not a technology"
  • "Insights should not be anonymous"
  • "Innovation is not exclusive"
  • "Advocacy is not a media buy"
  • "Brands do not have to be perfect"

We focus exclusively on the building and managing customer engagement programs for brands; and we have been pioneers since 2007 in developing online communities for national and international brands in the Australian marketplace.

"Resonate provided us with a website and online community that positioned us as being open and transparent with our customers. And that is exactly what we are."

Mark Holcombe, Chairman,                   Newmarket Livestock


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