We believe that sustained competitive advantage comes to organisations that purposefully engage with their customers to systematically create advocates or promoters.
Such organisations:
- Gain quick, actionable insight about their customers and marketplaces
- Identify and amplify the voice of their customer advocates
- Enable efficient and engaging customer to customer support
- Generate innovation with their customers (co-creation)
Resonate helps organisations to bring purpose and clarity to the way they engage with customers. With a background in customer relationship management (CRM) strategy and systems implementation, our progression to Online Communities and Closed Loop Feedback programs has been a natural one - from the "inside-out" view of the organisation to the "outside-in" view of a customer.
Our approach to customer engagement is encapsulated by the following:
"Community is not a technology"
"Insights should not be anonymous"
"Innovation is not exclusive"
"Advocacy is not a media buy"
"Brands do not have to be perfect"
We focus exclusively on the building and managing of customer engagement programs for brands; and we have been pioneers since 2007 in developing online communities for national and international brands in the Australian marketplace.
