We believe that sustained competitive advantage comes to organisations that purposefully engage with their customers to systematically create advocates or promoters.
- Gain quick, actionable insight about their customers and marketplaces
- Identify and amplify the voice of their customer advocates
- Enable efficient and engaging customer to customer support
- Generate innovation with their customers (co-creation)
"Community is not a technology"
"Insights should not be anonymous"
"Innovation is not exclusive"
"Advocacy is not a media buy"
"Brands do not have to be perfect"