Latest News Title

NPS, CEM and the Theory of Constraints

Satmetrix, the Net Promoter Score co-creators with Fred Reichheld and Bain, distinguish between 2 'types' of NPS initiatives... read more

Follow the customer, follow the text...

At the risk of repeating... read more

Social media and the new 30 second spot

As a direct marketer by inclination and a 1to1 marketing consultant increasingly involved with social media, I have a... read more