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Meet Resonate Pulse
Resonate Pulse is an on-line (or SaaS) platform that brings all your data together in one place. However, the critical uniqueness of Pulse lies in its ability to merge, navigate, analyse, discover, present and act on structured and unstructured data. Business translation: the ability to know what are my customers saying, in what context and distributed to the people who can do something about it.
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Marketing Australia Day
The continued obsession with social media channels like Facebook, Google+ and Twitter makes it easy to overlook the role of content marketing in your brand’s customer engagement activities. Using these channels to start a conversation with customers is an important first step but the novelty can soon wear off if you stop feeding your customers a regular diet of quality content that draws people in and keeps them coming back. A good digital marketer knows how to develop content that serves a human need, solves a problem or inspires passion.
